Bibliophiles around the world are busy compiling their reading list for the year. Most readers dedicate a part of their shortlist to contemporary books, both fiction and nonfiction. In the era of virtual omnipresence, it is imperative to discover the threats posed by the increasing exposure to the internet and accordingly be prepared to deal with the challenges as and when one encounters them. One of the finest writers in this genre right now is Fernando Uilherme Barbosa de Azevedo.
About the Author
Fernando Azevedo is an engineer. He specializes in electrical, electronic and industrial engineering. He has a master degree in business administration. Azevedo has been an ethical hacker, web developer, programming instructor and link building specialist at specialized company like Stellar SEO for a decade. He is also an entrepreneur and has more than one startup to his credit. A champion of new technologies and a pioneer himself, Azevedo has written several books on current issues that affect any and sundry. He debuted as an author with ‘Macros for Excel Hands-On’ at the age of twenty seven. Since then he has published around half a dozen books and has been featured by Forbes, TechStars and The Entrepreneur. The Brazilian tech genius and writer should find a rightful place on any reading list for 2019. Here are four books you must read this year.
“Hackers Exposed: Discover the Secret World of Cybercrime”
Everyone knows hacking is rampant around the world. Anyone with the faintest idea of or exposure to the internet is aware of the potential threats to cyber security. Not many people understand how hacking works but that it can affect anyone anytime is a real possibility acknowledged by everyone. There is a vast secret world of cybercrime that common people is oblivious to. Even the security and intelligence agencies are not abreast of every latest development in the world of hacking and especially in the dark web. The dark web is actually over ninety percent of the internet. What ordinary users access and know as the World Wide Web is actually the tip of the iceberg.
Fernando Uilherme Barbosa de Azevedo takes us deep into the various types of cybercrime in his book “Hackers Exposed”. The book highlights a few famous cases. There is descriptive information enabling ordinary internet users to understand how hackers actually work, why they are into hacking, the ways they can and do make money, the various tools and strategies used by hackers to lure their victims, the steady and abrupt transformations in the realm of cybercrime, what ordinary people can do to avoid becoming victims and how to proactively make the virtual world a safer place.
The book discusses various realities rather comprehensively. Azevedo talks about website and server hacking, drug trafficking, social engineering techniques and tools, fake news, illegal content, malware, spyware, viruses and bots, denial of service attacks, cyber stalking, phishing and identity theft, salami attack, ransom ware, spam, malvertising, online scams, data and credit card theft, domain hijacking, fraud and cyber terrorism. Those who have already been victims of data or credit card theft, identity theft, denial of service attack or online scam and fraud will definitely get to understand how they can prevent another such unfortunate episode. Those who are yet to be affected by cybercrime should preempt the real possibility and proactively prepare to set the guard up.
“Hackers Exposed” is a book that will help both individual internet users and organizations. The book is handy for webmasters, cyber security experts and those who wish to become a specialist, companies that rely heavily or even partly on technology for their existence and also authorities, at the local level and state, national or international and intergovernmental agencies. Not all hackers have the same motivation or modus operandi. The methods evolve and the pursuits can be as unalike as chalk and cheese. Yet, there is the same infrastructural framework all hackers operate within. Being more familiar with the framework and what the hackers can potentially do will prepare all to ensure reliable cyber security.
It is impossible to distance oneself from the internet. The virtual realm is finding more ways to become an integral part of our real world. As real life and the virtual presence become more interlinked and inseparable, the challenges of cybercrime will only be more daunting and none but those who are equipped to deal with the risks will be able to ensure their own safety and that of others. “Hackers Exposed” is a definitive guide to make the internet safer than it is.
“Online Reputation Management: Secrets from a Pro Ethical Hacker”
Fernando Azevedo was a professional ethical hacker. For those unfamiliar with it, an ethical hacker is a professional who attempts to execute a preplanned cybercrime within a given framework to identify flaws in a system. Unlike a hacker, an ethical hacker attempts to execute a crime with the intention of finding the flaws and disclosing them to the owner of the system or the framework so those shortcomings can be fixed. The ultimate objective of an ethical hacker is to prevent cybercrime and to disable hackers. Having worked as a professional ethical hacker, Azevedo has amassed valuable experience and is an expert to highlight the real issues or threats to online privacy and cyber security.
“Online Reputation Management” is one of the books authored by Fernando Azevedo. In the book he talks about the various ways people can improve their online reputation and the preventive steps one can take to avert ruining it. Online reputation has become immensely important. Public perception and opinions of critics are largely influenced by online reputation. Online reputation has a direct impact on sales of products, subscriptions of services, endorsements by people and celebrities, word of mouth referrals and even employment or career opportunities. The article by Smart Recruiters: 33 Most Recruited Roles of 2018 has in it some eye opening content. They explain how the world of recruiting has changed and will continue to change, this is a definite must read for all involved in technologies moving forward.
Businesses must invest in online reputation management for branding and sales. Organizations should also ensure their reputation is impeccable if they wish to partner up with other businesses. Individuals should work on their online reputation to build a personal brand. A credible reputation online is an equity. It is basically virtual currency. Not all professionals may have their opportunities of career progression curtailed due to poor online reputation but many will, especially those in any vocation that involves interacting with the public or being visibly present online. Check out this blog post from Sandcastle to find out tips on how to improve your voice search ranking.
In any business creating a website is an easy job the hard part is when you need to generate leads on the website and indulge customers on it. While trying to choose a marketing company for your website many sure to choose the top search engine optimisation company as they can help you with specific keywords and also offer you tips and tricks which can help in bringing more traffic in your website.
Azevedo writes about news, posts on blogs and social media, use of pictures and videos, content marketing and various other public relations initiatives to manage online reputation. The book is not just relevant for those handling public relations, managers or owners of businesses, advertising executives and branding experts. The book is relevant for anyone who wants to build some kind of brand equity online. This includes all self employed professionals, artists, entrepreneurs and of course everyone who depends on online exposure for their bread and butter.
Fernnado Azevedo brings out a book at the right time because there has been a substantial transformation in online reputation. What was strictly about branding, public relations and customer service until a few years back has not become a full blown war. Today, companies are not only compelled to deal with negative press and unfavorable public opinion. There are vested attempts by competitors and parties with conflicting interest to ruin online reputation of companies or brands, products and services, individuals too.
Azevedo with his MBA, Web Development and Internet Programming Certification from the University of California and Innovation and Entrepreneurship Certification from Stanford University, has the privilege of knowing how everything works and the various ways you can manage your online reputation. His past experiences in website development, creation of web based and mobile applications, managing servers and internet marketing campaigns, ethical hacking and cyber security are explored fully in different ways to illustrate online reputation management.
“Online Reputation Management” discusses completely legal means but also flags the illegal methods. The book details legitimate tactics to improve online reputation, to deal with and counter negative news, to use search engine optimization to establish credibility in the virtual world, to manage reviews and highlight successful stories, to manage fail cases effectively and to deal with crises as and when they pop up. The book also dives into persuasion network and special tools to help individuals and organizations manage their online reputation, efficiently and effectively.
“How to Defend against Cyberbullies and Trolls: The Inner Working of the Internet for Parents”
Bullying has been a reality for generations. It has never been confined to schools and colleges, albeit kids or teenagers are more vulnerable and gravely affected by bullying. Different forms of bullying are prevalent at workplaces, in milieus and also in relationships. In the last ten years, a new avenue has become available and cyber-bullying is now at an unprecedented and alarming high. Cyber-bullying is not restricted to targeting kids. It targets people of almost all age groups, demographics and regions. Yet, kids and adolescents, young adults and minorities or historically underprivileged communities are more vulnerable.
“How to Defend against Cyberbullies and Trolls” is a book primarily for parents so they can protect their children from the adverse consequences of being constantly or even sporadically targeted online. Parents need to be familiar with the risks of cyber-bullying. They need to help their kids prepare for the threats online. Children should be shown how to deal with bullying on social media, forums, blogs and through direct messages and other mediums of online communication.
Fernando Azevedo is a computer scientist, web and applications developer and online reputation manager who has worked to mitigate, prevent, report or manage and clean instances of cyber-bullying. The author has valuable experience in dealing with anonymity that the internet guarantees for the most part. He has countered the impunity with which cyber-bullies operate. He has substantial exposure to organized trolling and lays out ways in the book to thwart such campaigns. The book discusses the relevant laws, sheds light on the myriad of adverse effects on children and others, guides parents to devise ways to shield their kids and provides solutions to mitigate or completely avert the collateral impacts of bullying and trolling in the cyberspace.
“How to Defend against Cyberbullies and Trolls: The Inner Working of the Internet for Parents”
Fernando Azevedo introduces parents to the reality of cyber-bullying and trolling. Cyber-bullying or trolling is not confined to any region, language or ethnicity. The internet has erased the geographical boundaries and cyberspace is one vast world where everyone is vulnerable to the same threats. Kids cannot stay offline for many reasons. Once online and engaging on a multitude of forums, children are exposed to cyber-bullying and trolling, either sporadic or organized and parents need to help their kids prepare for the challenges to mitigate and eventually avoid the adverse effects.
Cyber-bullying and trolling can have the same effects on a child or even an adult as real bullying. There are cases from around the world where victims of cyber-bullying and online trolling have gone into clinical depression. There are a few instances when victims have committed suicide. Cyber-bullying and trolling can have a ripple effect on anyone who is not prepared to deal with the collateral effects. Not everyone is strong. Not all children have the emotional or psychological support of friends and family. It is upon parents to shield their children from various kinds of threats, offline and online. Cyber-bullying and trolling are realities that parents should be aware of.
Azevedo provides a comprehensive guide in the book for all Portuguese readers to be familiar with the basics of cyber-bullying, how trolling happens and the different forms it takes. The book highlights the possible effects and the effective ways to counter them. The book is a proactive as well as a reactive guide for all parents to ensure a safer and better future for their children.
Find the Books on Amazon