22 Feb What Many Global Companies Are Doing to Take Away from Their Names Negative News on Google
Global companies know that they have to make their online image work for them.
What does an online image do for your company?
An online image humanizes your company. It makes people see you as relatable. It helps your company connect with people, reach out to them, and make them want to “follow” you. It helps your company gain followers who will eventually patronize your brand.
What you publish on your company’s website, as well as on all your social media accounts, enables your followers to know your company. It tells people what motivates your company, what you do, who you are, what you believe in, and the like.
People get to know your company based on your content. If people don’t like what they find on your content, you are likely to lose your following. The content that you publish is a very significant part of your marketing process.
You have to maintain a “clean” image. In this digital age, every company is in the spotlight. Your company is always under public scrutiny.
In spite all your best efforts, however, it is difficult to maintain a clean image on the Internet ALL the time.
You don’t control everything. You can’t stop people from posting bad reviews about your brand on the Internet. You can’t stop negative news about your business from appearing on Google.
You can make mistakes. Most of these mistakes may be negligible. But when news about them is splashed on the Internet, these little mistakes can look gigantic. Moreover, because of the global reach of the Internet, everybody gets to find out about your blunders.
You also can’t ignore the fact that people can be pretty nasty. You can’t expect everybody on the Internet to fight fair.
There will be altered comments on social media. There will be fabricated or leaked videos. There will be morphed images. There will be a lot of negative news on Google. All these are designed to put your company in questionable or compromising light.
You don’t want these things to tarnish your online image.
How do global companies deal with such problems? What do they do to help their companies rise above bad publicity like negative reviews on Google?
Global companies hire companies who provide online reputation management services. These companies provide expert advice. They offer skilled assistance. They work in your behalf to ensure that your company’s image stays strong and positive.
According to Google Inc., the best way to deal with negative content is to publish helpful, relevant, and positive company information proactively.
An online reputation company will help you boost search rankings so that the positive information regarding your company gets the attention it deserves.
They help you publish online releases that highlight positive news about your company. They help you create micro-websites about your products. These websites are designed to focus on your brand and highlight its good points.
An online reputation management company helps you fill the Internet with positive, reliable and useful information to negate the impact of false news and bogus negative reviews.
An online reputation management company teaches you how to act in a proactive manner to prevent negative news from tarnishing the image of your business. They help you do whatever is necessary to protect the good name that you have tried to build for your company.
You can’t prepare good content, monitor comments about your brand, fight fabricated news, and do what is necessary to offset negative reviews – and run your company, too. It is too much to expect yourself to do all these.
Global companies hire professional help to do these things.
You should seriously think about doing the same thing, too.
It is a proactive decision. It is a shrewd investment. In this global age, you can’t afford to put your company’s image on the line.