22 Feb The Secrets of Online Reputation
An increasing number of individuals and companies are hiring experts to manage their online reputation.
You don’t want to fall behind your competitors. Learn the secrets of online reputation management so you stand a fighting chance of running shoulder to shoulder with others in your field. You can even use these secrets to stay ahead in the game!
The way to do this is through online reputation management or ORM.
When you get somebody to manage your online reputation, you look your best online. You create and maintain a public image that people trust. You establish a personal brand that sells. You project a reputation that makes people want to do business with you. You even create a digital firewall that safeguards your online image.
- ORM helps individuals, companies, and businesses protect their image online.
- ORM helps you maintain, improve, and monitor your online information. It helps you manage what experts refer to as your “digital footprint.”
- ORM helps you create an appropriate and desirable online image. If somebody attacks this image with objectionable comments, ORM tries to counterbalance the assault by making sure that the online public gets credible and factual information about the matter.
- ORM prevents third parties from misusing or taking over your online brand. Businesses can even make use of specialized services for tracking and managing consumer reviews.
Why is it necessary for you to have a good online reputation?
People are drawn to a person, brand, or business with a good reputation.
People have a strong presence on the Internet. They give comments and share their opinion freely. Others who read these opinions are likely to be swayed by them. If people trust you on the Internet, others are likely to see you in the same light.
Research indicates that 70% of the population tends to believe consumer opinions more than they do paid advertisement. A bigger 83% tends to trust commendations from friends.
A company that gets consistently good reviews and high star ratings is likely to get more business. A star or a celebrity with a good reputation is likely to get more bookings (and at much higher rates, at that) than those whose reputation is perceived as “mediocre.” A restaurant with high star ratings is likely to draw more customers.
A good online reputation results in higher income and better opportunities for growth.
Opportunity to hire better talent
If you are a company with a good online reputation, you have a better chance to attract prospective employees with good potentials.
A person wants to be affiliated with an organization that is perceived to be going places. He is not likely to consider applying with a company that gets only 1-star ratings online.
A person who is looking for a job is likely to take what your past and current employees have to say about you. They are likely to look for workplace reviews — and to take these seriously. If they see positive content about you online, they are likely to feel that they have a bright future if they work with you.
Less risk for establishing a worse reputation
If your present online reputation is middling or downright bad, you stand the risk of earning an even worse reputation. This hypothesis is based on the broken window theory that states that if a warehouse has broken windows, it will be a magnet for more vandals.
A bad online reputation should drive you to improve your image. If the bad perception is founded on systemic problems that your organization has, you must take steps to improve the situation. ORM will also help improve public perception.
If the perception is based entirely on a bad online image that you don’t deserve, you have to correct the impression through ORM as soon as possible.
People go with the crowd. You want the crowd to be on your side.
Now that you know these secrets, you should waste no time in hiring experts on online reputation management.