Why is this SEO book different from any other?
It’s not an SEO book for tips and tricks
In the wake of the Cambridge Analytica scandal, Mark Zuckerberg (Facebook Founder and CEO) went to congress to answer a lot of questions about privacy, data gathering, and ads targeting. It’s clear that many of the US Congress’ questions made the multibillionaire sweat.
Many people were aware that Facebook had a lot of data on its users but a lot of them were awed by the sophistication of the technology used to target us with the ads that we see every day.
With the Facebook CEO vowing that he and his company will participate in the policy making process, it seems like this meeting of two important pillars of society was a success. We, the peace loving netizens, however, are not out of the woods yet because there’s an elephant in the room that nobody seems to be talking about:
If Facebook has this much data on us, how much more do search engine firms have? More importantly, people want to know what search engines are doing with this data.
Search engines have been in existence long before Facebook.
They have been serving user-targeted ads long before Mark Zuckerberg even wrote the first line of code for the social media platform in his dorm room. Search engine firms are literally among the companies that pioneered big data.
Surely, there is a reason for us to be alarmed by how unregulated the search business is.
This book will talk about this rarely discussed topic. All internet marketers know how much data search engines have on their users. However, many people aren’t aware of how much of this data is presented to advertisers as targeting options.
We will explore this topic, as well as discuss how content curated from the internet is presented to you.
More importantly, we will discuss how some very valuable content are left out of the search result pages just because its developers aren’t as skilled in optimizing those pages compared to veteran online marketers.
The dark side of this SEO Book
While we would all want to think that search engines are a benevolent “monopoly” that only want to provide us with the best user experience, this book will show you the dark side of the online world and the entire search industry it helped create.
We will talk about their reach and the practices these firms and their partners do that essentially allow for the manipulation of online behavior. Yes, there are people who thrive in the loopholes that search engines leave open.
Online marketers and site owners that rely on black hat techniques have always been able to find ways to shift the odds to their favor.
It’s important to remember that search engines are part of giant corporations at the end of the day. Despite having noble goals, they ultimately have to do things for the betterment of the business and their investors. Each person using their systems is a potential source of income. And just like other ad companies, search engines see the attention of the people they serve as the source of their profits.
With these giant firms, we need to ask whose side they’re in.
When they are presented with large amounts of money, will they willingly sacrifice the common good for their own growth?
How vulnerable are they to attacks similar to the ones that happened to Facebook in 2016?
Is there any possibility for those who rely on underhanded ranking techniques to be stopped completely?
It’s time that we start looking for the answers to these questions.
Exploring how giant corporations and internet marketers work will lead you to a deep rabbit hole of both fact and fiction. However, doing so is the only way for us to exercise vigilance and to protect our way of life.
This book will open your eyes to all the dark secrets of internet marketing. This is a place where money rules and human attention is treated like a commodity. The more aware you are of the dark secrets in this book, the better prepared you will be in protecting your own privacy.