Reputation and SEO: How to Be Clean Digitally in 2019 - Ybus
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Reputation and SEO: How to Be Clean Digitally in 2019

Reputation and SEO How to Be Clean Digitally in 2019

Reputation and SEO: How to Be Clean Digitally in 2019

Nowadays, many employers and recruiters rely on Google search in running background checks on their applicants. The same applies to companies and businesses when making deals. Because almost everyone has social media profiles and other online accounts, running online background checks has become easier and faster.

Two Sides of Google Searching on People

Though Google searching has become a mainstream method in background checking, the process has both positive and negative sides that are difficult to unify:

The checkers are able to view both positive and negative content related to those they’re checking.

Google searching is a convenient process for those who are checking on others. When your name appears in the results and the photo matches your face, your identity checks out. However, any kind of content associated with your identity will also check out. This would be great if you only have positive content around your name. On the other hand, this would be detrimental if there is any negative mark linked to your name.

Say, for example, that you have Facebook and LinkedIn profiles. A checker finds these profiles and sorts through your posts and professional history. If they read and view only positive things about you, your chances of getting hired will become high. But, for example, if the checker reads negative things about you or finds posts that they don’t like, your chances become near zero.

Most times, these online data serve as accurate references. Sometimes, though, some of these data are false and are purposely targeted towards defaming competitors or rivals. Google can’t judge which content is true or false, so it’s up to the checkers to be the judge.

Those who are being checked become powerless over negative and false content.

On the negative side, for those who are being checked, Google searching could be unfortunate for them. This is especially true if there are negative and false content linked to you and you have no way of removing these content. Your online reputation then becomes “not digitally clean”.

How to Clean Your Online Reputation in 2019

If you’re not in the “digitally clean” list of 2019, you might lose countless opportunities and deals. However, there is a solution—reputation management SEO. This type of service is an SEO operation that focuses on maintaining positive Google search results about a company or person. There are many an SEO Company Brisbane which cater to such services.

Reputation management SEO works by finding negative content about a person or company, and then leveraging the positive content to surpass the negative content in the Google search rankings. So that when someone searches your name on Google, the first things they see are the positive content and the negative ones are sent at the bottom of the list.

Negative content is something that “dirties” your identity and reputation online. Negative content can be three things:

Self-posted negative content

This kind of content includes photos, videos and posts that you made yourself. This negative content is easier to clean and manage because you have the power (authority) over them.

How self-posted content are managed:

Search your online profiles and websites for posts and media files (images and videos) that might send a negative message to the viewers.
Remove these posts and media files by accessing your account or website’s control panel or dashboard.
Avoid posting or uploading similar content in the future.

False negative content posted by others

This kind of content refers to those that are falsely made by others to defame or frame you for someone else’s wrongdoing. For example, if your business has many competitors, some of them might pull dirty tricks to drag you down by spreading false rumors. Tracking and cleaning this kind of content can be challenging but highly doable with the right help.

How false negative content are managed:

  • Search for the existence of any negative content on the internet.
  • Contact admin of the sites where the negative content are posted and request for its removal. If this doesn’t work, focus on the other crucial steps.
  • Improve on-page SEO of your main website and affiliate sites.
  • Work on the click rate of the links to positive content and reduce the clicks to the negative links.
  • Work on reducing bounce rates of the positive links.
  • Posting new positive content on other sites to bury the negative content.

Real negative content posted by others

This kind of content includes negative stories about you in news articles and other published works. These stories are meant to inform the public about negative incidents, but not necessarily intended to defame you. This kind of negative content is also the hardest to clean.

How published negative content is managed:

  • Search for the existence of published negative content.
  • Contact admin of the sites where the negative content is posted and request for them to be edited or removed based on reasonable terms. Again, if this doesn’t work, focus on the other crucial steps.
  • Improve on-page SEO of your main website and affiliate sites.
  • Work on the click rate of the links to positive content and reduce the clicks to the negative links.
  • Work on reducing bounce rates of the positive links.
  • Posting new positive content on other sites to bury the negative content.

Reputation Management SEO is a white-hat operation that works on defending customers from false news, malicious accusations and cyber-bullying. All methods executed are legal and should not cheat Google’s policies. If you think your online reputation deserves to be cleaned, all you need is to get the right help from the right reputation management service.