We live in a time when everyone has access to information and customers can freely post a review of a product or service online. More and more customers also do a little bit of online research before making a purchasing decision.
Reputation is everything in business. A bad review can cost a significant negative impact to a company’s prestige and trustworthiness. According to business experts, one negative review can cost a company at least thirty customers. This is the reason why business owners should invest in online reputation management.
Entrepreneurs who invest in online reputation management (ORM) are more likely to earn more money because:
They come across as trustworthy.
Trustworthiness is one of the biggest keys to entrepreneurial success. Your business can’t thrive if people don’t trust you. A trusted online reputation management company can help increase your trustworthiness. These companies can help you improve your trustworthiness by humanizing your brand and by helping you scrub out negative reviews.
They benefit from “word of mouth” marketing.
People who invested in online reputation management are more likely to earn more money because they get to benefit from “word of mouth” marketing. A competent ORM team can highlight positive reviews and social media mentions to boost your brand’s image and reputation.
Positive word-of-mouth can encourage more people to try your products and services. This translates to more earnings and profits.
Businesses who invest in online reputation management are more visible in search engine results.
Online reputation management and SEO (search engine optimization) go hand in hand. An ORM company can help increase your rank in search engine results.
Let’s say that you own a coffee shop in Boston and you want to increase your sales. An online reputation management team can change your website content so your website comes out first when a customer types the keyword “best coffee shop in Boston” on Google. You know what this means – more customers, more sales, more revenue, and more money!
Investing in online reputation management increases your online visibility, which leads to more revenue and profit.
They have well-managed social media sites.
In this day and age, social media can make or break your reputation. A post of an extremely dissatisfied customer can be damaging to your business. An unanswered customer inquiry can cost you a potential customer.
Having well-managed social media profiles can put your business in a good light. It can help showcase your products to a wider audience. It also helps you actively interact with your customers, and gives you easy access to client feedback.
When you have access to feedback, you can easily improve your products and services. This keeps you one step ahead of your competitors, and helps increase your market share.
They become industry leaders.
Most customers trust only the industry leaders. This is the reason why Starbucks, Google, and Netflix are way ahead of their competitors. This is not a coincidence or a stroke of luck at all. These companies have great services and products, but they also have a team of talented reputation managers. If you look closely, you’ll find that most successful and financially healthy companies invest in online reputation management and SEO.
Other people perceive them as intelligent, likeable, and competent.
Business owners are not the only ones who benefit from online reputation management. Professionals (and even celebrities) do, too.
People who invest in online reputation management make more money because they get more jobs.
To illustrate this point, let’s look at Joey’s story. Joey is a talented human resource manager. He has an extensive experience in profiling, recruitment, performance management, employee relations, and organization development. But, he’s not getting the job or the compensation that he deserves.
So, he hired an online reputation management company to help him with his LinkedIn profile. This company also helped increase his online presence. After a few weeks, a huge international company hired him and he’s now earning a 7 figure salary each year.
Investing in online reputation management and SEO is one of the best ways to increase brand recognition. It builds your reputation and trustworthiness. Most of all, it leads you to amazing revenue-increasing and money-making opportunities.