22 Aug How to hire a company for Miami SEO 2016
Here is some tips to find a good company for miami seo.
First, find out what your competitors are doing. A company may be very good at positioning their clients in one niche, but they can be also not very good in another niche where the dynamics and competition is different.
Some SEO companies are specialized in just one niche because they have a network of blogs and sites to create backlinks that work very well for their niche. So don’t be very impressed when you hear a story from a friend on a different market – yours may work totally different.
Second tip is to run away from companies that buy backlinks! Buying backlinks is forbidden by Google and you may be banished. Specially if the company buys 2000 links in one day.
Time how fast the website of the company you are thinking about hire loads. If it loads more than 4 seconds, they don’t know how to do SEO. Google likes pages that loads in less than 4 seconts
If they don’t have an youtube channel and Google Plus likes up front, that’s a bad signal too. Google gives preferences to their platforms and they want as many likes and interactions.
Also, it’s all about the keywords you want to rank for. Some keywords are harder and the value and time will be higher if you want to rank for all keywords. So ask what keywords you will be used and why. The answer should something like this: we are focusing on these keywords x and y because they have a high number of searches and the competition is lower.
Y-bus offers you a Miami SEO service that you can afford. Send an email to [email protected] or call 415 316-7363.
Take a look at this article about 10 SEO tips by Carlos Barros
10 basic SEO tips for the proper positioning of your website
Por Carlos Barros on 6/27/2013
Monitor and work all SEO factors on your website or blog is a virtually impossible task. There are dozens of factors. Only Google considers more than 100 in the formulation of their algorithms and often include or exclude new.
You do not need to work all SEO factors. Just need to work harder than your competitor. Working few good factors and adopting good practices will be enough to position well the pages of your site in the SERPs (search results pages).
Below are the 10 basic SEO tips for a good positioning of your website in search engines:
1 – Search keywords
The first thing to do in SEO is the study of keywords. After all, what search terms you want to have your site well positioned in the search pages?
The secret is to find keywords with high demand and at the same time with low competition. Google offers a keyword tool in which you can do Demand x Competition analysis of search terms related to the topic of your site.
Study keywords in SEO
You will see that there are keyword options that are reasonably sought and have very little competition. To these it is that you should give priority in your SEO work.
Of course you should not leave out the words with great traffic and high competition. These you should also work. However, at the beginning, heed the words with low competition and have reasonable demand, it will bring faster and with less effort results.
2 – The importance of quality content for SEO
Now that you know the words that will work, then start developing the content of your website or blog.
For each chosen keyword, create a separate article. It is important that each item refers to a topic / keyword.
Enter the chosen keyword throughout your article, naturally, without worrying too much about the density. At this stage, you should not worry so much about the number of times the keyword should appear. Focus more on preparing a good article that takes quality information to the reader.
Quality content are rare on the Internet. Therefore, there is a great opportunity to differentiate themselves from the competition. well made content, with at least 600 words, photos, videos or any other graphic or widget that lead to quality information reader will be the basis for all other SEO techniques employed.
Do not copy content from other sites. Duplicate content on the Internet is punishable by search engines. Create something unique and original.
For tips on how to create way of quality content that Google likes visit Creating quality content: tips and concepts to stay well Users ranked in search engines
3 – Density of keywords
Now that you have created an excellent article, then it is time to analyze the keyword density chosen for the same.
Distribute your main keyword throughout the article, within an optimum density (usually between 3% and 5%). This way, you will signal to search engines that this particular article refers to that word. But beware!
Having a very high density (above 5%) may suggest that you are using artificial techniques in your SEO strategy, that is, trying to trick the search engines to get better positions. Your site can be punished.
At the same time, it is important not just use the exact keyword, but also match types and synonyms. This makes sense because a text written in a natural way, without any ranking claim to the Internet, it is difficult a word to be repeated several times in exact match. Use singular, plural, synonyms. Key phrases change the prepositions “from” and “to” (Ex .: seo tips, tips for seo).
4 – friendly URL
The URL addresses of the pages of your site should be friendly, or contain words / phrases suggestive of the content of that page. Examples:
Example unfriendly URL targeting Miami SEO
The above address does not provide any clue as to what you will find when you click the link. There is therefore a friendly URL.
Example of friendly URL
Notice that the address above, by itself, already suggests the netizen what awaits it by clicking the link above. You can identify it by clicking on the link will take you to a page within my blog that will cover the SEO theme and present you 10 tips on how to optimize your site for search engines.
Always friendly URLs on pages of your site. And most importantly, include the keyword that you are working in the URL. In the example of friendly URL above, the word SEO is the main crafted page and appears in the URL.
5 – Meta tags and page title
Early in the html code of a page within the header (head), there are two tags of utmost importance. The tag “title” tag and the “description”. Another tag that was once very important and today lost weight is the “keywords”. You can also consider it if you want, but will not affect materially the placement of your site.
The start of your html code would look something like this:
Write here the title of your page
The title of your page should contain your main keyword. It is important that it also explains, in a nutshell, the page content. Example titles:
10 basic SEO Tips for proper placement of your site
10 SEO Tips to optimize your site
Carlos Barros – 10 SEO tips for optimizing your site
Notice that the title contains the main keyword of the article (SEO) and a brief call on page content. You can still add your name or your company’s brand (to work the branding), as in Example 3, which added “Carlos Barros” in the beginning.
It is important that the title is not too long: maximum 50 characters.
The tag description briefly describes the page content. Must be creative and explanatory. Your main keyword should be present in the description tag once or twice. It is not advisable too repeat the keyword in the description tag, as this can be seen as artificial by search engines and punishable.
The description tag should be more extensive than the title, but it is not recommended that it much exceeds the 165 character mark.
Example description tag:
Learn 10 basic SEO tips to optimize your site in search engines. Learn how the use of good SEO practices can bring efficient and consistent traffic to your website.
6 – Titles on page body: h1, h2, h3 …
The titles, ranging from h1 to h6, will signal the search engine what content in your article are more or less important. It is important to include in your article at least three titles, the h1 to h3, containing the main keyword and / or variants.
Notice that this article was initiated soon with the title “Top 10 Tips on SEO that will make a difference.” This title is wrapped with the h1 tags and contains the main keyword SEO.
The h2 is being employed in each of the captions of the tips (1 through 10). In h2 titles to SEO keyword also appears, but not all, as this would be artificial.
At the end of this article, I conclude with a h3 title (Conclusion on key SEO tips).
7 – The importance of the site map (sitemap) in SEO
It is essential that your website has a map with links to all pages. The ideal is to create an XML sitemap. There sitemaps generators sites in XML you can even indicate which pages are more or less relevant, help search engines better understand your site.
Even if it is not in XML, it is important to have a page, although in HTML, pointing to all the internal pages of the site. This way, you will be ensuring that all your site will index.
To understand more about sitemaps, visit this link.
8 – Images: file name and text “Alt”
It is important that your article has images. A quality product mix harmonically text and images, helping the reader to better understand the message.
You can also link the images of your article to the main keyword. The most practical way is to rename the image file to include the keyword.
10 tips to optimize your site
Do not forget to describe the image in the “alt” (alternative text). In your description, include the keyword. You can fill the “alt” image above with “10 tips to optimize your site.”
9 – Popularity of Web site
Will not help you work all 8 SEO factors mentioned above if you do not engage in a task of making your page and popular website.
You can do search popularity in two ways:
1 – Social Signals
The “Social Signals”, or Social Signals, is a SEO factor that measures the presence of your website in social media. This is a factor recently included in Google’s algorithms and other search engines with considerable weight.
Be present in social media today is mandatory for those who want to rank well in search. This makes perfect sense, no? After all, if a site constantly displays quality content on a particular topic, it is natural to be discussed in social media.
So be sociable and register your site in the major social media. Promote your articles on Facebook, Twitter, Google Plus, Pinterest and others you deem necessary.
2 – Link Building
Google has a factor called Page Rank that analyzes the popularity of a website according to the links you receive. The Page Rank is a kind of note that Google gives websites. It ranges from 0 to 10. The more external links pointing to your site, the higher the Page Rank of your website and thus better positioning it in the results pages.
Therefore, it is important that you establish consistent strategies for creating external links to your site. There are several ways you can do this. Engaging in social media is one of them. Touting their articles and opinions in social media you are exposing your website to a large number of friends who gradually share their articles and links virally in networks.
There are other ways to get links. But before leaving desperately doing link building, it is important to know the basics of this technique. For this, read the article Link Building: The Basics.
10 – Author Relevance (Author Rank)
Recently Google has included in their algorithms a new factor, extremely important for SEO and that makes total sense: the relevance of the author (Author Rank).
This factor evaluates whether the author has authority on the subject covered in the article. The higher your authority on a particular subject, the greater the chances of your articles on that subject be better positioned on Google.
It is therefore necessary to show Google that you own authority on the subject. How to do this?
The first step is to create a profile on Google Plus. You will receive a code that you can enter in the HTML of your pages identifying the item as being of his own. WordPress already has plugins that automate the insertion of this code.
You’ve probably seen on Google search pages the photo of the author below the result. That page is identified as being authored by that person. To the extent that you write new articles and they achieve good positions in that specific subject, the easier it will be for your new articles also indexing as well.
Conclusion on key SEO tips
These are the top 10 SEO tips. Work with them in a sensible and natural way and the result will be a good team. Avoid artificial SEO techniques, techniques called Black Hat, trying to trick the search engines. As you get immediate results are not sustainable long-term strategies and only penalize your site.
So, it is also important to keep up to date on SEO. New factors are included in the algorithms of search engines frequently. As mentioned, you will not be able to work them all, but it is always good to be aware.
Remember to follow Ybus to read more information about Miami SEO.