05 Feb Book The Reputation Economy: If you want to grow, your reputation needs high enough
The Reputation Economy is a book by futurist and reputation management expert Michael Fertik. Reputation is about how the world sees you, and determines what people and companies will do for you. A person’s reputation help financial institutions decide if they will lend money to him. It influences the hiring decision of employers, including how much salary they are willing to pay.
Reputation economy is getting bigger, more advanced, and more accurate than ever. Companies have access to information about people including their finances, employment and educational background, buying habits, social networks, and other relevant data. The rapid advances in technology today allow the gathering, analysis, and interpretation of data. Because it encompasses all the information about a person, reputation has become a valuable resource.
The technology is about putting value on the person based on their reputation. Companies who maximize this technology will thrive today and in the years to come.
The book covers a variety of topics. It includes best practices on resumes and social networking sites in order to gain a high ranking on search results. It covers small techniques to get premiums and promos from banks, hotels, and restaurants.
The book also covers tips on how to improve your reputation in review and rating sites like Yelp and Zillow, as well as shared economy sites like Uber. These are very popular websites and mobile apps today. The world will have more services like this in the future. In fact, it is expected that almost all industries will have their own peer rating and shared economy websites.
The Importance of LinkedIn
LinkedIn is a professional networking site. Most people use LinkedIn for sales, hiring, and finding a job. The book shares that people who use LinkedIn the right way will have an edge in The Reputation Economy. This includes clearly stating relevant information about their job and the right description on what they have accomplished. This will create a pull economy. This means employers will look for the applicant, instead of the other way around. People who follow the best practices in LinkedIn will have higher chances of getting a raise, getting a promotion inside their company, or getting a promotion in another company.
The Machine Knows Too Much
People worry that big tech companies like Google, Apple, Microsoft, and Facebook know too much about us. For this reason, some people restrict their internet use or do not use social media at all. The truth is, big companies know a lot of information about us. They are like observers on a double-sided mirror looking at the world, and making conclusions about people.
They make conclusions on everyone regardless if they have very little or a lot of online presence. This can affect a company’s decision on how they will treat that person. For instance, most companies have official social media accounts. It would not be in their best interest to hire someone who has very little social media presence. Because of the internet, the world has changed significantly in the last decade. Companies are now more doubtful of people who do not have an online presence, compared to those who do.
No Shortcuts to Success
The Reputation Economy is by no means a shortcut to success. It is not a book about manipulating reputation. In fact, it is the exact opposite. Companies and computers are continuously searching the web for indicators that someone is a successful employee. The data that they find will give value to the person’s reputation and not the image that that person projects. Reputation is like cash in the world today; The Reputation Economy promises techniques on how to be “rich” in the current world.
Reputationbrazil.com is a reputation management service that helps improve the public image of a company. The success or failure of a company is hanging on their reputation, especially in today’s highly digital and mobile world.
Reputationbrazil.com specializes in improving and protecting a company’s reputation using ethical and legal practices. These include using positive content to improve rankings on search engines and social media sites. The company helps make the internet a safer place for clients, and protects them from slander and fake news. These are very common today and can have permanent negative impact for the company.